Join Our Affiliate Program

Join the BetPlays affiliate programme and partner with us to grow your audience and revenue. We welcome publishers, streamers, affiliates and marketing partners who want a straightforward way to monetise traffic to an online casino and sportsbook. We handle the operational side so you can focus on conversion and long-term growth.

Programme purpose

Our affiliate programme is built to connect performance-driven partners with a commercial platform that supports casino and sports inventory. The goal is simple: drive quality player acquisition while keeping tracking transparent and settlements reliable. We aim to make partnership work for both small publishers and high-volume media buyers.

Partnership benefits

Partners get access to a flexible set of promotional assets, timely reporting and practical support to optimise campaigns. Benefits include regular creative updates, tailored offers for specific audiences, multi-channel tracking options and a clear onboarding path for new partners. We focus on scalable relationships and measurable results.

Commission structure

We provide flexible commission arrangements that can be adapted to partner performance and traffic type. Plans are available across typical models so you can choose what fits your strategy, with the option to review and adjust terms as your volumes change. Exact rates and payout schedules are agreed during onboarding.

Tracking and reporting

Transparent tracking is central to the partnership. Partners receive access to a secure reporting area with conversions, player activity and revenue summaries. Attribution rules and reporting cadence are discussed up front to ensure clarity on what counts as a qualifying player and how performance is measured.

Marketing tools and support

Creatives and links

We supply a range of creative formats including banners, landing pages and deep links that match common traffic channels. Creatives are updated regularly to reflect seasonal campaigns and product changes.

Partner support

Our partner support team assists with technical setup, campaign setup and troubleshooting. We offer guidance on best practices to improve conversion and retention, plus periodic performance reviews to help optimise results.

Long-term cooperation

We prioritise long-term relationships built on transparency and mutual growth. Partners who scale activity can expect regular account reviews, co‑ordinated promotional opportunities and the possibility to renegotiate terms to reflect performance. If you are ready to grow with us, we provide a straightforward onboarding process and ongoing commercial dialogue.

If you want to learn more about partnering with Bet Plays, contact our partner team to discuss fit and next steps.